Zetes invests in Autonomous Mobile Robots company Robotize

Brussels, Belgium—22 October, 2024—Zetes, a leading specialist in supply chain execution solutions and part of the Panasonic Group, has invested in Robotize, a Danish robotics company known for its cutting-edge Autonomous Mobile Robots (AMRs) to reach a stake of 50%, alongside its founding shareholders. This strategic move allows Zetes to conceive and develop comprehensive solutions to address the need for more efficiency in the logistics industry, facing major challenges such as labour shortage.

A shared vision: empowering the human workforce

Founded in 2016 in Lyngby, Denmark, Robotize has rapidly grown to become a trusted partner across industries, including food and beverages, heavy machinery, and cleaning equipment. Robotize specializes in developing AMRs designed for safe, secure, and automated material transport in manufacturing and logistics environments. Their solutions are renowned for being scalable, reliable, and user-friendly, making them a perfect complement to Zetes’ Collaborative Supply Chain Suite.

Zetes and Robotize, with its team of experts in mechanics, electronics, and above all, software, will create innovative solutions that combine advanced mobility, safety, and supply chain execution applications. This will drive greater efficiency and productivity in logistics operations while enhancing the overall human workforce and overcoming growing challenges such as labour shortages.

Aligned values and ambition

Zetes’ investment in Robotize was a natural progression, as both companies share a common mission: to deliver value-added solutions that enhance, rather than replace, human capabilities.

Pierre Lambert, CEO of Zetes, commented: “We are excited about our new investment in Robotize. Both of our companies are driven by the same values—delivering top-tier solutions that empower our customers and elevate service quality. This perfectly aligns as well with our mother company, Panasonic. Together, we will develop comprehensive solutions that will enhance internal logistics operations and support our customers’ evolving needs.”

Anders Pjetursson, CEO of Robotize, echoed this enthusiasm: “Joining forces with Zetes opens up new possibilities for us, as our first successful collaborations have already demonstrated. Zetes’ impressive portfolio of customers provides the perfect foundation to expand our capabilities as our specialized AMRs are a perfect fit with Zetes high-quality business applications.”